A Simply Fast Start

Dear Client: Survey says, Simply Spiked is seeing a fast start, despite having just launched this month. Recall, Molson Coors announced in January its plans to partner with Coca-Cola to launch Coke’s juggernaut juice brand, Simply, into the hard beverage stratosphere this summer. (Simply is the top juice brand, and Coca-Cola Company’s second-largest U.S. brand by revenue, behind only Coke itself.)  Simply Spiked (“with real fruit juice”) is now rolling in four flavors – Signature Lemonade, Strawberry Lemonade, Watermelon Lemonade,