A Rainbow of Flavors

The rainbow of new malternatives is getting another color. A-B rolled out Bacardi Silver Raz nationally this week in 4/6 NR, 24oz NR, and 16oz plastic. National TV starts this week on sports broadcasts and late night. Anheuser is pushing tri-branded displays with Bacardi Silver, O3, and Raz. Look for A-B to roll out a lemon flavor early next year (possibly replacing Doc Otis).CAN WE KEEP IT REAL? With all the new flavors, you wonder if the spirit-branded malternative market