September 4, 2013Dear Client: An analysis by BBD of YTD IRI all channel scans shows that A-B has been nearly twice as efficient in consolidating its share gains among larger brands, (with the Big Exception being Coors Light), while MillerCoors has been more efficient at consolidating share loses among a few brands. Here's what I mean: A-B's top volume share gainers for 2013 so far are Bud Light Lime Straw-Ber-Rita (+0.54 share points), Black Crown (+0.34), Lime-A-Rita (+0.24) and Michelob
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