A Peek Inside A-B’s Sturgis Spending

August 14, 2013Dear Client: We've reported before that A-B's special events strategy is to concentrate on fewer events, but spend heavily against the events they do sponsor. We've seen this in action personally at rodeos, music festivals, and the like. Along those lines, we thought we'd take a gander at that strategy in action at the just-completed Sturgis motorcycle rally in Sturgis, South Dakota. This biker event has turned into a huge gathering in the midwest, bringing in hundreds of