A Peek Inside 7-Eleven’s Strategy

We take a look at the largest c-store chain's strategic inititivesAt the Goldman Sachs Tenth Annual Global Retailing Conference yesterday, c-store operator 7-Eleven chief Jim Keyes addressed a room of investors to speak about the chain's strategy. BBD listened in, and we learned that 7-Eleven's strategy is: utilizing technology to give consumers the best shopping experience, adding proprietary products (like private label imported beer Santiago), daily distribution to deliver fresh items, and store-level decision making on assortment. LEVERAGING SCALE. "We