A Peek at Molson Coors’ Summer Strategy

Dear Client: Molson Coors chief Gavin Hattersley must feel a bit like Taylor Swift on his recent bank conference tour. He's singing the same song every stop: Their supply chain is “battle hardened” after facing a number of challenges over the last 3.5 years, and have built up capabilities to pivot. Indeed, at the Deutsche Bank global consumer conference earlier this week, he repeated their confidence in supply in the face of unprecedented spiked demand, and offered up the latest