A New Direction for Heineken

HUSA highlighted their past successes this year and put forth their plans for 2008 at their distributor meeting last week in San Diego. Your editor was a fly on the wall to bring you the highlights:"We deliver margin and velocity," repeated Don Blaustein several times in his last sales presentation and his first as incoming chief of Heineken USA, replacing Andy Thomas who left the company abruptly earlier this year. (Heineken NV chief Jean-Francois van Boxmeer, Luis Duran of FEMSA