A Look into A-B’s Not-So-Secret Weapon: Consumer Insights

Dear Client: If you’ve heard any Anheuser-Busch exec speak over the past few years, then you’ve probably heard common remarks of this desire to put consumers first, become more consumer-centric, and get even closer to consumers. But how exactly do they get closer to consumers? Are they really going to observe all walks of life and study their habits?  Well, yeah, that’s kind of what A-B is doing nowadays. And leading that charge is A-B’s SVP of Strategy & Insights,