A Look at Summer Ad Pricing

Summer is over. Where does the time go? I think everybody can now breath a sigh of relief in the beer industry, as the industry on a whole sold more beer than last year, and at better pricing.Pricing has been an important issue over the last couple of years, particularly as the different sectors in the beer business jockey for the best price per brand equity they can get, relative to competing brands. With the assumption that most off-premise chain