A Kinder, Gentler A-B?

In an era when Miller and Coors are audacious in their marketing, A-B is going softer and gentler. Look for more of the subtle "King B" logo on stadium signage, billboards, and POS as A-B takes a more subdued approach to its marketing. Also, A-B is said to be quietly moving away from its "True" tagline in favor of its "Think fresh, drink fresh" tag, along with even more marketing focus on born-on dating, according to distributors. Given that born-on