A Flat Industry (With Some Hope)

December 17, 2013Dear Client: Here's some sobering year-end news: Key totals show domestic premiums just under flat (-0.1%) YTD to December 1 in latest IRI multioutlet + c-stores numbers, but up 1.9% for the latest 13 weeks. Still, that's having lost 1.63 dollar share of beer that latest period, while imports, domestic super premium, craft and PABs more than made up for it, having picked up up +0.55, +0.73, +0.87 and +0.32 share respectively (and on a smaller base, cider