A Few Notable Improvements in Scans

Dear Client:  Latest set of Circana scans have arrived, and there are a few things that caught our eye. But before we get into takeaways, let’s set the stage. Latest scans run to October 6. As we briefly wrote last week, the latest four-week trends for beer were much improved. Beer dollars grew nearly a point for the four weeks (+0.8%), marking the first four-week growth stretch of dollars in Circana scans since the four weeks ending July 7 this