A Coors Rebound?

Perhaps the most surprising thing to come out of early Memorial Day scans was the strength of Coors Light, up 5.9% with Coors gaining share, albeit with weak pricing. This dovetails with what we've been hearing from large Coors distributors.So what's up? I starting saying three months ago that Coors was ready for a substantial rebound. I liked their ads presented during their sales meeting, particularly the Coors Light Train ad now getting heavy rotations during the Spurs/Pistons NBA championship