A Chat With Andy England

Two years ago Coors tapped an ex-Nabisco and Hershey executive Andy England to head up its marketing team as CMO, which at the time had been adrift after the departure of Ron Askew a year before. The soft spoken Brit was one of former Coors president Frits van Paasschen's first major hires, and some people wondered what a candy executive could bring to the beer business.Since then, Coors' marketing has focused on a strategy of better understanding the consumer and