A-B’s Ritas Turns “Trashy, Girly, Sweet” Rep Into New Campaign

Dear Client:  A-B is looking to revitalize the Ritas franchise, with some feminist kitsch.  If that description doesn't make sense, check out the digital video here.  The Ritas franchise is in need of some new blood. And indeed, they're coming out with more new products, with Spritz just launched and another new extension due next year.  Meanwhile, stalwart brands Bud Light Lime Straw Ber Rita and Lime a Rita dollars are currently both down about 10% in IRI multi-outlet and