A-B’s Pricing and the C-Store Effect

September 21, 2011A-B's Pricing and the C-Store Effect Dear Client:There's been an awful lot of back-and-forth about the wisdom or lack thereof of the October price increase that's coming down the pike. Of course, A-B has been leading a strategy for over a year of ramping up sub-premium prices at a greater rate than premiums and super-premiums. We expect this strategy to continue. But one channel in which this strategy has an outsized effect is c-st0res, where A-B enjoys a