A-B’s “North Star” for Summer Marketing: Not Normal, but “Better”

Dear Client: Remember Anheuser-Busch’s “Let’s Grab a Beer” ads from the Super Bowl? You know, the 90-second spot featuring a montage of friends commiserating, cracking A-B brews amid various keystone (or even low-key) occasions: a wedding, a funeral, a boardroom, an airport, a bowling alley, a kitchen after dinner service. It signed off, “Anheuser-Busch: To Big Dreams.”  The next chapter of “Let’s Grab A Beer” is here, and it will urge people to get back to celebratory occasions, from sports