A-B’s New Strategy: Coming to Grips with Reality

Dear Client: It's been in the winds for awhile, but it's now confirmed that A-B has embraced a "total portfolio" strategy rather than putting so much emphasis on Bud Light, as A-B sales chief Bradley Witherspoon alluded to earlier this week. (I kid, his name is, obviously, Brendan Whitworth). Legacy light beers are chronically down, and the largest purveyor of the stuff seems to have recognized the inevitable and is making strategic changes to staunch the bleeding in other ways.