A-B’s Marlene Coulis: Making Beer Great

When I first met A-B's new vp of brand management Marlene Coulis a few hours before she made her presentation to BBD's Beer Summiteers on Monday, she surprised me for someone who comes from a consumer research background. I was pleased to find she has a great sense of humor and a lively personality. Rather than try to tell you what Marlene said, let's just take a look at exactly what she said in excerpt:The theme of Marlene's speech was