A-B’s InBev Deal Long Term, But What Does it Mean?

In a new but unsurprising development, it has finally been revealed that Anheuser-Busch's deal with InBev will last for over twenty years, exec vp Dave Peacock told BBD last week. "I've had several distributors call me to ask about the longevity of this deal, because it's hard for them to invest in the brands if it's just a five year deal," said Dave, echoing what we had been hearing as well. "We haven't had a transition [of the InBev European