A-B’s High End Strikes Again, This Time Outside of the Craft Segment

Dear Client:You didn't really think Anheuser-Busch was going to stand on the sidelines during this Summer of Seltzer, did you?Today, the brewer's High End division announced the acquisition of SpikedSeltzer from the owners of Boathouse Beverage LLC. The addition marks the first non-malt, flavored alcohol beverage to join The High End.PRIMER. As a refresher, no pun intended, SpikedSeltzer is "a naturally cold fermented, low-carb, gluten-free alcohol beverage" that clocks in at 6% ABV. It is the brainchild of Boathouse founders