A-B’s Exclusivity Program Ten Years Later; Is It Time for a Change?

A-B is now coming on ten years of its controversial "100% Share of Mind" program, initiated by then chief August Busch III, which enticed its distributors to be exclusive to A-B. You'll recall at the time that the move scared the bejeezus out of many other brewers, particularly craft brewers like Sam Adams, who in many cases had to scramble to find alternate distribution. At least one major craft brewer I know remembers those times, and to this day has