A-B’s Craft Acquisition Strategy: More Than Meets the Eye?

Dear Client:Does ABI have a strategic reason for buying up regional craft brewers other than tapping into craft's growth and to operate taprooms? Creature Comforts chief and co-founder Chris Herron (who also worked for MillerCoors and Diageo) offers an interesting alternative theory in a piece in Good Beer Hunting.Chris makes the usual points of A-B getting into craft: Accessing taprooms, dominating hard-to-get ingredients, dominating retail space, dominating distributor portfolios, etc. But he puts forward another theory that, honestly, has never