A-B will Feature New Creative for Bud Light, Mich Ultra and Busch Light in Super Bowl; Bud will get Regional and Digital Spots 

Dear Client: Though Anheuser-Busch is no longer the Big Game’s exclusive bev alc advertiser – indeed, Heineken, Molson Coors and even big spirits players Diageo and Remy Cointreau are also debuting ads this year  – the giant brewer says it will still lead the category with total time of Super Bowl “in-game creative,” at 3 minutes for the national broadcast, and 30 seconds worth of regional advertising, with four ads total. “We're still going to be the heaviest spender" in