A-B Tweaks Sales Forecasted Ordering Pilot

Dear Client: Earlier this week BBD reported on some of the issues and impressions wholesalers have with the rollout of A-B's new pilot program, Sales Forecasted Ordering, which 'cascaded' out to a wider audience after tests in November.  The program allows retail chain buyers to login and build “forecasted orders” for each of his or her stores ahead of the buy-in for special promotions and holidays, which then populate to wholesalers' RAS systems and then to salespeople's handhelds, where in