A-B To Step Up Marketing Big Time On Mich Ultra, Stella

Dear Client:A-B has started its series of regional Sales and Marketing Meetings with distributors (replaces their Fall national SAMCOM meetings of yore). We were not able to sneak in this year, but got a few tidbits from distributors who were in attendance in their Region 7 meeting, which is in the West and by the way their toughest market. A few bullet points:RITAS. Rita's decline is a function of its high alcohol and not having a glass package. Lime-A-Rita will