A-B To Roll Out New Products New Attitude

November 9, 2011A-B To Roll Out New ProductsNew AttitudeDear Client: There were lots of new brands, new programs, and more energy than in recent years at Anheuser-Busch's Fall distributor meeting, mixed in with some tough messages. The climax of the show: The long-rumored new Bud Light line extension, Bud Light Platinum will conduct national sampling events on New Year's Eve before rolling out nationally on Jan. 30, 2012. They even had an army of servers bring out bottles for the