A-B To Name Media Agency

Dear Client:A-B VP sales Dave Almeida and new-ish VP of marketing Jorn Socquet sent a memo to distributors earlier today on the decision to partner with a media agency to lead media planning and buying, "while still keeping a regional marketing presence," per note. This blend offers "the ideal combination of skills, efficiency and flexibility" in a "vastly changing media landscape."They expect to name the agency partner in October, with more to come at their fall SAMCOM distributor meeting in