A-B to Launch Johnny Appleseed Cider

November 26, 2013Dear Client: A-B is set to launch another cider brand to join the ever-increasing category. Johnny Appleseed is a new hard apple cider that is a "unique balance of sweetness and intensity," said A-B in a memo to distributors obtained by BBD. A-B said the cider has been in development since 2011 and will launch in the spring. It will target the millennial "experience maximizer." Johnny Appleseed will be a "major new brand launch for 2014 with significant