A-B To Kill IRCs in Florida Too

July 18, 2012Dear Client:Following on the heels of MillerCoors, A-B has decided to put the kibosh on Instant Redeemable Coupons (IRCs) effective October 1, according to a memo to distributors from RVP Dirk Danklef. Like MC, A-B sees much higher redemption rates and fraud as the primary reason, and will move more toward mail-in rebates.And there's lots of buzz about an October GI coming from A-B across the board, with one distribuor saying it's going to be a big 'un.