A-B to Increase Field Sales by 40%

Anheuser-Busch is implementing what is perhaps the most radical increase in field sales personnel by any brewer in US history: an additional 300 feet-on-the street in 2007, which is a 40% increase in field sales on an already large - indeed the largest - field sales force on the streets for any brewer.The brewer is adding this enormous army of people in order to, at least partially, manage that rapidly expanding product portfolio.Randy says that "a significant portion of the