A-B to Ignore Miller, But Miller Refuses to Ignore A-B

Looks like both Anheuser-Busch and Miller's marketing strategies could make significant headway with consumers, which could put added pressure on Coors Light. Which will prevail? Let's take a look at what we know right now.First, a top A-B exec told AdAge last week that they are "not responding" to further ads from Miller. A-B has decided that responding to Miller's jabs only increases awareness of a choice. Bob Lachky told AdAge that "there's no need to respond to them; they're