A-B To “Go More Places and Do More”

A-B president Pat Stokes and CFO Randy Baker presented last week at the CAGNY conference in Arizona. Here is a summary of A-B's strategies.MALTERNATIVES. Pat first outlined the challenges A-B has overcome over the last three years. First, Smirnoff Ice captured a share point in just a few months, and Pat noted that some predicted that FMBs would capture a 10 share (we didn't). "In response, A-B adopted a variety of challenges," said Pat, "including our partnership with Bacardi." A-B