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A-B: The Last Days

April 13, 2011A-B: The Last DaysDear Client:Now that we've got some space, I thought I'd go back and cover more of the Beer Summit. One interesting preso was the fireside chat with Julie MacIntosh, author of Dethroning the King, covering the historic purchase of A-B by InBev. One of the most fascinating parts of the book concerns the final days at A-B, where chief August IV makes one last ditch effort to cut a deal with Grupo Modelo. Says Julie:

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