A-B Tells Distributors: Embrace Change

Anheuser-Busch executives met with distributors in Las Vegas earlier this week to discuss plans for 2007, and beyond. The main thrust of the meeting: embrace changes, because they are a'coming, we're told by those that attended.NEW PRODUT IDEAS. Change is already here, my reading friends. Marlene Coulis, vp - brand management, referencing the Long Tail, pointed out that A-B will have 128 brands by the end of 2006, with almost 60 introduced this year alone. Look for plenty more product