A-B Taking Bud Light Name off of Ritas

Dear Client:When the Bud Light Lime-A-Rita first launched in 2012, the old Bud Light Lime swoosh logo took up almost as much space on the can as "Lime-A-Rita." Since then, however, Bud Light Lime's real estate on cans of Ritas has gotten smaller and smaller (you need cheaters to find the Bud Light Lime logo on current cans of Ritas). And pretty soon, Bud Light Lime won't be on the cans at all, BBD has learned.Chelsea Phillips, VP of value