A-B Takes Minority Stake in Ghost Lifestyle’s New RTD Business

Dear Client: Last week A-B announced to its wholesaler panel that it has entered into a small partnership with Ghost Lifestyle, via a minority stake through its ZX Ventures arm.  Ghost Lifestyle is an apparel and supplements company founded by ex bodybuilders. Indeed, everything about this company screams "lifestyle," from the way its whey protein and pre-work packaging sports edgy art and textures, to its trendy flavors, like Coconut Ice Cream to Warheads (the candy). There are also lots of