A-B Tackling Share Erosion on Many Fronts

November 11, 2013Dear Client: Now that A-B's big wholesaler meeting has wrapped, let's start the highlights with Bud Light, the main event. The biggest reveals for the brand that's maintained share in the eroding premium light segment? They're investing majorly in the NFL, "the biggest of their big bets" 2014. And Bud Light Mega chief Rob McCarthy promised the new Bud Light ad campaign (not previewed at the show) will debut at the Super Bowl "in a big way." A-B