A-B Slays in Regional Grocery Memorial Day Weekend

Dear Client:We know there's a lot of ways to slice the data. And sure, maybe they pulled pricing levers. But we've intercepted some A-B data (a pre-read) that shows some pretty incredible case gains, particularly at regional grocery, the week of Memorial Day.And what a difference a day makes: That one week ended 5/29 (so one more day than the Nielsen data we'll cover below), A-B gained almost a full share point (cases) of beer in U.S. grocery, per their