A-B Sees Sequential Improvement in Trends and Increased Investment

Dear Client: "This is our most important market,” said AB InBev chief Carlos Brito at their annual Wholesaler Excellence Meeting in Las Vegas earlier this week. This meeting is mostly about recognizing their top wholesalers, but your editor did sneak in the back to bring you a few highlights. Brito said in 2014 alone they increased their sales and marketing investments in North America ‽north of $200 million, the ‽vast majority” of which is in the U.S. ‽We are committed