A-B Seeks Wholesaler Focus with Weekly “Win Together” Briefs

Dear Client:Well, this is one way to stay top-of-mind with wholesalers: A-B's VP Business and Wholesaler Development, Bob Tallett, sent news to distribs last week on a couple of weekly communications initiatives to keep distributors in the loop.They've been towing a "Win Together" weekly news brief for the past few months. "The idea behind this new approach is to consolidate and prioritize vital sales and marketing content into a weekly one stop shop," per memo, which wholesalers apparently have found