A-B Responds to MVP Stories: Program Legal But
Competitors Driving Regulato

Dear Client: "The MVP program is in full compliance with beverage laws, and our wholesalers have been implementing it lawfully in all states," says Evan Athanas, vp sales for A-B in a statement to BBD. "A-B and its wholesalers are meeting with any state agencies with questions about it, providing all information needed in these inquiries."A-B stresses that the MVP program is "voluntary", and that it includes elements of display enhancers that have been used by all brewers for years