A-B Renews NFL Sponsorship Through 2027

Dear Client: "Core to our people-centered mission in Marketing at Anheuser-Busch is our aim to build meaningful connections with our brands through exciting experiences and amazing content. Sports play a critical role in creating meaningful connections," write new cmo Benoit Garbe and vp connections Azania Andrews in a note to distributors, obtained by BBD through nefarious backchannels. The duo announced the expansion of their exclusive (beer and seltzer) NFL sponsorship, which was to expire at the end of this season,