A-B: Raising the Bar in Bars

It's been a tough year for the beer business, and as the share leader nobody knows that more than Anheuser-Busch. So following criticism that their new sales standards in their equity agreement were unceremoniously communicated via US Postal Service last October, A-B decided to download this year's agenda face-to-face in Chi-town Monday and Tuesday. To make sure communication lines were open this year, Anheuser-Busch, Inc. president August Busch IV was out front and center, answering questions and taking the heat.August