A-B Piloting Boozy Jarritos Brand: Cantaritos Hard Soda

Dear Client:  Anheuser-Busch has watched as competitors like Molson Coors have teamed up with giant non-alc companies like Coke to bring Topo Chico Hard Seltzer to market, while Boston paired with Pepsi to launch Hard MTN Dew (among other alliances).  And now, A-B is making its big move in the cross-categorical partnership realm, joining with Jarritos producer Novamex for a "new-to-world" play: Cantaritos "By Jarritos" Hard Sodas. The 5% ABV hard soda play will be produced by A-B, the company