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A-B Offers Wholesaler Support “2.0”

Dear Client: Anheuser-Busch Chief Commercial Officer Kyle Norrington is advising wholesalers as we speak that A-B is extending the assistance it first announced over the summer (through year's end), to now apply through at least Q1 of 2024, and sometimes beyond. That goes for financial support, freight/fuel surcharge reimbursements, extended credit, and now, market share recovery incentives.  Recall, the first round of distributor relief came in mid-June, when A-B promised its beleaguered wholesaler network financial assistance and other measures (state

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