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A-B Jumps into the Ranch Water Game

Dear Client:  You heard it here first: Expect a rash of Ranch Water and other tequila/agave-themed seltzer offerings in 2021. It's the next big seltzer trend.  And it makes sense: The first hard seltzer wave sought to emulate the vodka seltzer craze, with a more accessible, ready-made product. But there are only so many "riffs" on that singular note. It makes sense that the category will start to gravitate elsewhere -- and where better, than toward the fast-growing tequila spirit

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