A-B: It’s Game Time

As A-B distributors from around the country converged upon the convention center in San Diego, you editor donned his Cardinals cap and honed his German accent to anonymously creep silently along darkened halls at the Anheuser-Busch annual sales meeting. I seriously love attending all brewery meetings because no what brewery you're talking about, it's fun to see distribs getting fired up about selling beer. FIRED UP. The most fired up exec on the opening day was August Busch IV. Distributors