A-B Inks Unprecedented Collegiate Sports Deal With Texas A&M

Dear Client:When it comes to professional sports Anheuser-Busch's presence is seemingly everywhere. In collegiate athletics, however, A-B (or any other bev alc company for that matter) has little to no showing, but that could soon change. This move, we believe, is unprecedented.UNPRECEDENTED. To our knowledge, this type of deal at the collegiate level is unprecedented. There are a handful of colleges which allow signage and responsibility messages, but not this level of promotion, even at UNLV (Las Vegas) and Tulane