A-B Going Retro

Taking a page from the book of Pabst, of all places, A-B will be introducing in-and-out packages of retro Budweiser cans for four week periods around four holiday periods in 2005: St. Paddy's Day, Father's Day, Independence Day, and Thanksgiving. The cans are modeled after actual Budweiser cans of the past, and will be included in addition to contemporary Bud cans. The program was first concieved, we have learned, in August.NEW SKU BLUE TRUE? It is still unclear, however, whether